Fans 21 and older can get their hands on HARD MTN. The ready-to-drink cocktails market is expected to grow 27% in volume worldwide this year, too, IWSR estimates, and account for about 10% of the total U.S. Knoxville News Sentinel 0:06 1:49 A boozy version of Mountain Dew is making its debut in Tennessee, the popular drinks proud home state. No added sugar It’s pretty self explanatory. The ready-to-drink cocktails market – including hard seltzers – is big and was the sole alcohol beverage category to grow last year, reaching $30.5 billion worldwide, according to IWSR Drinks Market Analysis. Wake up your Morning brain Mental boost Citicoline and caffeine have been shown to help improve attention. Last year, Coca-Cola teamed with Molson Coors to bring Topo Chico Hard Seltzer to market in the U.S. This isn't the first collaboration between breweries and soda makers. ►Won't get a COVID-19 vaccine?: Some bosses may charge you $20 to $50 more for health insurance on every paycheck ►Goose Island Bourbon County Stout: A beer that tastes like cola among this year's releases A fourth flavor will be announced soon, too.īoston Beer will make "HARD MTN DEW" and Pepsi will create a new division to sell and deliver the beverages. Mountain Dew lovers of legal drinking age can experience the bold, citrus flavors of the soft drink they know and love with 5 alcohol by volume (ABV). Pepsi is teaming with Boston Beer Co., which makes Truly Hard Seltzer and Samuel Adams beers, on "HARD MTN DEW," a new flavored malt beverage (5% alcohol by volume) to hit the market in early 2022, the companies said Tuesday.Ĭoming in three flavors – original, black cherry and watermelon – the new drinks will have no caffeine or sugar and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages," the companies said. Mountain Dew is getting a boozy, non-caffeinated cousin. Susan Stapleton is the entertainment editor at The Des Moines Register.Watch Video: Bud Light, Michelob Ultra unveil new hard seltzer flavors for 2021 Shoppers can buy the new offering in 24-ounce single-serve cans or in a 12 pack with three of each of the four flavors in 12-ounce cans.Ĭitrus-flavored beverage Mountain Dew, now stylized as Mtn Dew, originally came out in 1940 and was intended to be a mixer for alcohol.Īs Hard Mtn Dew rolls out statewide, fans can look for availability at. The Boston Beer Co., brewers of Samuel Adams beer, teamed up with Mtn Dew on the hard seltzer that’s 5% alcohol by volume. Hard Mtn Dew comes in Baja Blast, black cherry and watermelon, as well as the classic Mtn Dew flavor.Īt 100 calories, the new hard seltzer features zero added sugar and no caffeine.įlorida and Tennessee are the other test markets for the new hard seltzer. Hard Mtn Dew launched across Iowa on Tuesday with four flavors for those 21 and older. All four of the seltzers are free of sugar and are only 80-90 calories and zero. The combinations include sparkling Blueberry Lemonade, Strawberry Kiwi, Watermelon, and Raspberry Lime. Mtn Dew is getting in on the hard seltzer game, and Iowa is one of three markets nationwide to get to sip the boozy concoction first. The new Mountain Dew Seltzer range is made up of four bold, naturally flavored seltzers that are sweetened with sugar-free ingredients like stevia and erythritol.
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